Our Purpose

“The two greatest days of your life are the day you were born and the day you discover why.”



What do you want to be?

Our surveys reveal that 80 % of youth answer “NO BLOODY IDEA” to this question!

What a tragedy, what a waste of potential, what a wasted opportunity for our nation. Not knowing your purpose may lead to depression and unfortunately suicide. Read more here.


Australias Future - An Education Revolution

Our longer-term goal is to create professionally produced resources for ‘parents as teachers’ to help students see possibilities relative to their career pursuit. For example; How To Sail Around The World Alone?  A story about Kay Cottee and Jessica Watson acquired the necessary skills to take on the world and triumph.

Help Us

Your purchase of Bloody Clever Australian merchandise will help us fund our program and ‘parents as teacher’ resource development. Resources will be professionally produced, tested on pre high school to gauge influence, adjusted and made available as eBooks and audio books. We then aim to initiate a means to track how stories helped readers to find their purpose.

Our Goals

To make education relevant through revolutionising the education system.

To Help You Say ..

I know what I want to be.


Put creativity on the top of the school curriculum.

Future You

Create resources for teachers, parents and volunteers to use to engage young minds in career pursuit.


Survey primary, secondary and tertiary students and quantify “Do You Know What You Want to Be?”.


Measure story telling success and quantify with how many answer “I know”.


The education revolution.

Support  Bloody Clever Australians