Our Purpose

“The two greatest days of your life are the day you were born and the day you discover why.”



What do you want to be?

Our surveys reveal that 80 % of youth answer “NO BLOODY IDEA” to this question!

What a tragedy, what a waste of potential, what a wasted opportunity for our nation. Not knowing your purpose may lead to depression and unfortunately suicide. Read more here.


Australias Future - An Education Revolution

Our longer-term goal is to create professionally produced lesson plans for teachers to help students make sense of what is being taught relative to their career pursuit. For example; WHY IS CATHY WEARING A ‘FAST SUIT’? How and why was this special suit developed which helped Cathy win Olympic Gold?

Help Us

Your purchase of Bloody Clever Australian merchandise or gift will help us fund our program and curriculum development. This curriculum will be professionally produced and made available to teachers for FREE; developed initially for Year 5 and 6 students, with relevant curriculum for Aboriginal Australians and Australians. The next development will be for 5 and 6-year-old children.

Our Goals

To make education relevant through revolutionising the education system.

To Help You Say ..

I know what I want to be.


Put creativity on the top of the school curriculum.

Future You

Create resources for teachers, parents and volunteers to use to engage young minds in career pursuit.


Survey primary, secondary and tertiary students and quantify “Do You Know What You Want to Be?”.


Measure story telling success and quantify with how many answer “I know”.


The education revolution.

Support  Bloody Clever Australians